Commerce / Creative / Social / Growth
A multi-category dropshipping storefront and acquisition system connecting website delivery, social content, creative production and paid marketing.
Project overview
Commerce context
A general dropshipping store has to move customers quickly between very different product categories while keeping the shopping experience recognizable. The website, social content, advertising and search presence therefore needed to work as one connected system rather than separate channels.
Smartec treated product presentation, social publishing and paid acquisition as parts of the same customer journey.
Build the responsive e-commerce experience around clear category navigation, product presentation and a dependable route toward purchase.
Structure electronics, home products and clothing so customers can move across a varied catalog without losing orientation or product context.
Establish the social media pages and recurring content system so the store maintains a consistent presence beyond the website.
Produce adaptable post and campaign creative for square, portrait, story and advertising formats across the store's product categories.
Support Facebook and Google advertising with campaign-ready creative and landing experiences connected to the wider shopping journey.
Coordinate SEO and broader digital marketing work with the storefront and content system so discovery channels reinforce the same retail proposition.
The media library is organized to accept the delivered website, social, advertising, video and general campaign materials without duplicating project data.
Creative archive / Ready for final assets
Every frame below is intentionally replaceable. Add the delivered logo, 1:1 posts, portrait creatives, landscape campaigns and motion pieces later without changing the composition.
Brand and visual direction
02Social media post system
03Facebook campaign creative
04Google campaign creative
The main wall is optimized for the 1:1 creatives that make up most of this project.
Portrait and landscape motion lead into a balanced row of story and campaign creatives.
Connected capabilities
A distinctive public experience that is easy to manage and built to perform.
A faster route from product interest to confident purchase.
Better creative consistency from the first concept to every delivered format.
A recognizable voice, consistent production and a clearer signal from performance.
A repeatable content operation with clearer priorities, stronger quality and purposeful distribution.
A shared sequence of decisions, investments and measurable outcomes.
A transparent acquisition system that learns from every campaign cycle.
Stronger discovery around the questions and problems the business can credibly solve.
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