E-learning / Web / Creative / Growth
A comprehensive e-learning platform connecting high-school curriculum delivery, course implementation, social content and digital acquisition.
Project overview
Learning context
Students need to move quickly between subjects, lessons and course material without losing orientation. The learning platform therefore had to make a broad official curriculum feel structured and approachable while keeping the wider brand experience consistent across social content, advertising and search.
Smartec treated the learning platform, course implementation, content and growth channels as parts of the same student journey.
Build the responsive WordPress platform around clear navigation, student access and a scalable structure for multiple high-school subjects and courses.
Configure the LearnPress learning system and implement courses, lessons and curriculum structure so educational content is organized consistently across the platform.
Shape subject discovery and course navigation so students can move from the platform entry points into the relevant learning material with minimal friction.
Establish the social media pages and recurring publishing system so the academy maintains a recognizable educational presence beyond the platform.
Produce adaptable educational posts and campaign creative for square, portrait, story and advertising formats across different subjects and learning themes.
Support Facebook and Google advertising with campaign-ready creative and landing experiences connected to the wider enrollment and learning journey.
Coordinate SEO and broader digital marketing work with the platform and content system so discovery channels reinforce the academy's educational offer.
The media library is organized to accept the delivered platform, social, advertising, video and general campaign materials without duplicating project data.
Creative archive / Ready for final assets
Every frame below is intentionally replaceable. Add the delivered logo, 1:1 posts, portrait creatives, landscape campaigns and motion pieces later without changing the composition.
Brand and visual direction
02Social media post system
03Facebook campaign creative
04Google campaign creative
The main wall is optimized for the 1:1 creatives that make up most of this project.
Portrait and landscape motion lead into a balanced row of story and campaign creatives.
Connected capabilities
A distinctive public experience that is easy to manage and built to perform.
Better creative consistency from the first concept to every delivered format.
A recognizable voice, consistent production and a clearer signal from performance.
A repeatable content operation with clearer priorities, stronger quality and purposeful distribution.
A shared sequence of decisions, investments and measurable outcomes.
A transparent acquisition system that learns from every campaign cycle.
Stronger discovery around the questions and problems the business can credibly solve.
Have a connected challenge?
Bring the ambition, constraints and moving parts. We’ll help turn them into a coherent path forward.
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