Marketplace / Social / Growth
A multi-vendor commerce platform and social-growth system built to connect sellers with thousands of customers.
Project overview
Commerce and growth context
A multi-vendor platform has two simultaneous growth problems: sellers need a reliable place to publish and manage products, while shoppers need enough trust, relevance and repeated exposure to start buying. Obaying therefore needed the commerce experience and its social presence to reinforce each other rather than operate as separate projects.
The work followed the same connected structure used throughout the Obaying engagement, joining platform delivery, content production and audience development into one repeatable system.
Build the WordPress and WooCommerce commerce layer and configure Dokan so multiple vendors could operate inside one customer-facing marketplace.
Establish and maintain Obaying pages across multiple social platforms so the marketplace had consistent branded touchpoints beyond the website.
Produce recurring social posts and campaign-ready creative that could present products, offers and marketplace activity in repeatable formats.
Create short vertical videos suited to modern social feeds and mobile discovery so product and brand stories could reach customers in motion-first formats.
Use the connected website and social system to expand awareness and help the business reach thousands of customers during its active growth period.
Leave behind a coherent digital operation that continued through the business exit and was subsequently rebranded under its later identity.
The case-study gallery follows the same media structure as PreMoove so the real Obaying website, social posts and vertical videos can be added progressively without changing the page architecture.
Creative archive / Ready for final assets
Every frame below is intentionally replaceable. Add the delivered logo, 1:1 posts, portrait creatives, landscape campaigns and motion pieces later without changing the composition.
Brand and visual direction
02Social media post system
03Facebook campaign creative
04Google campaign creative
The main wall is optimized for the 1:1 creatives that make up most of this project.
Portrait and landscape motion lead into a balanced row of story and campaign creatives.
Connected capabilities
A faster route from product interest to confident purchase.
A distinctive public experience that is easy to manage and built to perform.
A recognizable voice, consistent production and a clearer signal from performance.
Better creative consistency from the first concept to every delivered format.
A shared sequence of decisions, investments and measurable outcomes.
Have a connected challenge?
Bring the ambition, constraints and moving parts. We’ll help turn them into a coherent path forward.
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