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Smartec Marketing

A complete digital agency presence connecting WordPress web design, SEO, social media, content and paid acquisition.

Client
Smartec Marketing
Primary capability
Web platform
Proof status
verified
Full-length Smartec Marketing homepage screenshot shown inside an interactive screen preview.
Smartec Marketing homepage / Hover for the slow automatic tour, or use the manual controls to explore the full page inside the 16:9 screen.

Project overview

The Smartec Marketing engagement covered the agency's complete digital presence rather than a single deliverable, bringing its website, search visibility, social channels, content and paid campaigns into one consistent system.

Challenge
A digital agency has to demonstrate the same clarity, credibility and cross-channel consistency it promises to clients while making several connected services easy to understand and act on.
Solution
Smartec created a unified digital presence around a responsive WordPress website, search optimization, social channel setup and management, content production, digital branding and paid advertising across acquisition channels.
01

Digital agency presence

Make the agency's own digital experience demonstrate the services it sells.

Smartec Marketing needed a professional online presence that could explain multiple digital services clearly, establish credibility quickly and support discovery and acquisition across search, social media and paid campaigns.

02

One connected system from website to acquisition.

The work combined the core website with the ongoing marketing surfaces customers use to discover, evaluate and contact a digital agency.

  1. 01

    WordPress website

    Design and build the responsive agency website in WordPress with a clear service structure and conversion-focused customer journey.

  2. 02

    Search visibility

    Structure and optimize the website for SEO so services can be discovered through relevant organic search journeys.

  3. 03

    Social presence

    Create and manage the agency's social media pages with a consistent identity, publishing system and growth-oriented presence.

  4. 04

    Content production

    Produce recurring social posts and marketing creative that translate services and offers into channel-appropriate content.

  5. 05

    Paid acquisition

    Support PPC and social advertising campaigns with coordinated messaging, creative and destination experiences across the funnel.

  6. 06

    Brand consistency

    Keep web design, digital branding, social content and advertising aligned so every customer touchpoint feels like the same agency.

03

Platforms, channels and disciplines behind the project.

The engagement connects the agency website with organic discovery, social publishing, creative production and paid acquisition.

  • 01WordPress
  • 02Responsive web design
  • 03SEO
  • 04PPC advertising
  • 05Google Ads
  • 06Meta advertising
  • 07Social media management
  • 08Social content production
  • 09Digital branding
04

Creative archive / Ready for final assets

A gallery built like a working creative wall.

Every frame below is intentionally replaceable. Add the delivered logo, 1:1 posts, portrait creatives, landscape campaigns and motion pieces later without changing the composition.

01

Brand and visual direction

02

Social media post system

03

Facebook campaign creative

04

Google campaign creative

01, 06

Square social series

The main wall is optimized for the 1:1 creatives that make up most of this project.

POST / 1:101
Social creative 01
POST / 1:102
Social creative 02
POST / 1:103
Social creative 03
POST / 1:104
Social creative 04
POST / 1:105
Social creative 05
POST / 1:106
Social creative 06
07, 11

Motion, story and portrait formats

Portrait and landscape motion lead into a balanced row of story and campaign creatives.

MOTION / 9:1607
Portrait video, reel or vertical motion piece
MOTION / 16:908
Landscape campaign image, banner or motion piece
STORY / 9:1609
Story, reel cover or vertical ad
PORTRAIT / 4:510
Portrait campaign or social creative
STORY / 9:1611
Story, reel cover or vertical ad

Have a connected challenge?

Let’s design the whole system together.

Bring the ambition, constraints and moving parts. We’ll help turn them into a coherent path forward.

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